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Yum Yum Chips, aquired in 1959 by the Jalbert family, is a Quebec company specializing in the manufacturing and distribution of potato chips and snack foods. This family business is presently managed by the third generation of Jalberts and its products are sold mainly in Quebec, Ontario, the Maritimes and the U.S.
From the beginning,¬†Yum Yum Chips¬†have sought to¬†create new products¬†that would appeal to the modern consumer. A¬†philosophy of offering only high quality products¬†and innovative thinking have helped establish the unchallenged reputation of¬†Yum Yum¬†snack foods.
In 1959, Louis de G. and Paul Jalbert bought¬†Yum Yum Chips, founded by Robert Bergeron three years earlier in Laurierville, in the Bois-Francs region of Quebec. There were only seven employees, primitive machinery and they served the local market.
Pride and excellence have always been the keys to Yum Yum's success. Working relentlessly to offer high quality products, the Jalbert family developed the recipe that gives the Yum Yum Chips its exceptional taste and texture.
Between 1959 and 1984, Yum Yum Chips grew by leaps and bounds. The production plant went from 9,000 square feet to 100,000 square feet.
There was an exponential boom in the size of the workforce, which exploded to 240 from the original 7 employees. The volume of potatoes processed increased a hundredfold. The company also introduced a new product: our famous Cheese Sticks. Over the years, always at the forefront of their industry, the company worked to improve the distribution network, which presently covers all of Quebec, Ontario and the Maritime provinces.
The years 1986 & 1987, saw Yum Yum Chips investing a significant amount of money in the modernization most of its equipment, taking it to the leading edge of technology and improving its competitive position.
In 1989, Denis Jalbert, son of Paul, became the sole owner and shareholder by purchasing the remainder of the shares still belonging to his father. Throughout the '90s, Denis headed a company destined to continue to maintain its success and ensure growth.
These improvements, combined with a better control of the quality processes allowed Yum Yum Chips to become the first chip manufacturer to receive an ISO 9002 certification in 1997.
As the new millennium approached, in an ongoing effort to innovate, Yum Yum Chips continued to refine its processes. Not only did the company purchase a new "peeler" and a new flow line, it was also the first manufacturer of chips in Canada to make the "0 Trans Fat" move.
Yum Yum Chips' willingness to meet consumers' healthcare requirements did not stop there. In 2004, Yum Yum Chips innovated once again by developing a new generation of chips: vegetable chips made with 100% natural ingredients.
Yum Yum's product portfolio would not be complete without the "Old Style" kettle cooked chips. Purchased in 2008, this new kettle stove started producing a "home style" chip in a variety of innovative flavours, in an attractive packaging design.
The future is promising! The snack food industry keeps evolving according to various trends. Yum Yum Chips will always continue innovating to provide its valued customers with the best products on the market!
Our promise to you
Even though there have been many changes in the last 50 years, quality has always been our priority at Yum Yum Chips
- We are a 100% Canadian family-owned company;
- We are built on dedication, spirit and passion;
- We thrive on customer experience and satisfaction;
- We strive to always offer premium quality products, we only buy first quality ingredients;
- We continually develop innovative ideas and services to enhance our customers' experience, always focusing on the future;
- We believe that our unique, friendly and caring culture sets us apart in the snack industry.
Still going strong after 50 years, Yum Yum Chips will continue to innovate and strive to be a proactive company and offer fresh premium quality products, thereby respecting the founder's philosophy of offering excellence at all costs.
PS: Help keep Canadian brands for future generations and ask your local stores to offer you 100% made in Canada products.
FSSC 22000 :2010 (Food Safety System Certification)
In order to meet new requirements and because of the special relationship with our valued customers, the sales and marketing departments, in conjunction with the other departments, are actively involved in the accreditation process. In this manner, Yum Yum Chips has once again, demonstrated its avant-garde mentality and commitment to total quality control.
To meet the demands of the Jewish community, all Yum Yum products are certified kosher (Montreal Kosher).
Yum Yum chips¬†only uses¬†Canola Oil for cooking its chips and snacks, an oil free of trans fats, low in saturated fat and a source of alpha linolenic acid (a polyunsaturated fatty acid of the omega-3 group).