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Our story

History

Yum Yum Chips, aquired in 1959 by the Jalbert family, is a Quebec company specializing in the manufacturing and distribution of potato chips and snack foods. This family business is presently managed by the third generation of Jalberts and its products are sold mainly in Quebec, Ontario, the Maritimes and the U.S.

From the beginning, Yum Yum Chips have sought to create new products that would appeal to the modern consumer. A philosophy of offering only high quality products and innovative thinking have helped establish the unchallenged reputation of Yum Yum snack foods.

In 1959, Louis de G. and Paul Jalbert bought Yum Yum Chips, founded by Lionel and Robert Bergeron three years earlier in Laurierville, in the Bois-Francs region of Quebec. There were only seven employees, primitive machinery and they served the local market.

Pride and excellence have always been the keys to Yum Yum's success. Working relentlessly to offer high quality products, the Jalbert family developed the recipe that gives the Yum Yum Chips its exceptional taste and texture.

Between 1959 and 1984, Yum Yum Chips grew by leaps and bounds. The production plant went from 9,000 square feet to 100,000 square feet.

There was an exponential boom in the size of the workforce, which exploded to 240 from the original 7 employees. The volume of potatoes processed increased a hundredfold. The company also introduced a new product: our famous Cheese Sticks. Over the years, always at the forefront of their industry, the company worked to improve the distribution network, which presently covers all of Quebec, Ontario and the Maritime provinces.

The years 1986 & 1987, saw Yum Yum Chips investing a significant amount of money in the modernization most of its equipment, taking it to the leading edge of technology and improving its competitive position.

In 1989, Denis Jalbert, son of Paul, became the sole owner and shareholder by purchasing the remainder of the shares still belonging to his father. Throughout the '90s, Denis headed a company destined to continue to maintain its success and ensure growth.

These improvements, combined with a better control of the quality processes allowed Yum Yum Chips to become the first chip manufacturer to receive an ISO 9002 certification in 1997.

As the new millennium approached, in an ongoing effort to innovate, Yum Yum Chips continued to refine its processes. Not only did the company purchase a new "peeler" and a new flow line, it was also the first manufacturer of chips in Canada to make the "0 Trans Fat" move.

Yum Yum Chips' willingness to meet consumers' healthcare requirements did not stop there. In 2004, Yum Yum Chips innovated once again by developing a new generation of chips: vegetable chips made with 100% natural ingredients.

Yum Yum's product portfolio would not be complete without the "Old Style" kettle cooked chips. Purchased in 2008, this new kettle stove started producing a "home style" chip in a variety of innovative flavours, in an attractive packaging design.

The future is promising! The snack food industry keeps evolving according to various trends. Yum Yum Chips will always continue innovating to provide its valued customers with the best products on the market!

Our promise to you

Even though there have been many changes in the last 50 years, quality has always been our priority at Yum Yum Chips

- We are a 100% Canadian family-owned company;
- We are built on dedication, spirit and passion;
- We thrive on customer experience and satisfaction;
- We strive to always offer premium quality products, we only buy first quality ingredients;
- We continually develop innovative ideas and services to enhance our customers' experience, always focusing on the future;
- We believe that our unique, friendly and caring culture sets us apart in the snack industry.

Still going strong after 50 years, Yum Yum Chips will continue to innovate and strive to be a proactive company and offer fresh premium quality products, thereby respecting the founder's philosophy of offering excellence at all costs.

PS: Help keep Canadian brands for future generations and ask your local stores to offer you 100% made in Canada products.

Where did potato chips come from?

D’où vient la croustille?
La naissance de la croustille résulte d’un incident cocasse survenu en 1853, au restaurant Moon’s Lake House, dans l’État de New York.
Tout a débuté un soir d’août quand un client, offensé par le goût trop gras de ses pommes de terre frites, les retourna à la cuisine. Le chef cuisinier, George Crum, de descendance autochtone (d’où l’inspiration du logo Yum Yum), fut également offensé par ce retour et, n’admettant jamais de critique, il décida de se venger. Furieux, il trancha une nouvelle portion de pommes de terre, aussi minces qu’une feuille de papier, les lança dans une friteuse remplie d’huile bouillante et les retira lorsqu’elles furent blondes et croustillantes; puis il les assaisonna joyeusement et servit son plat au client capricieux.
Malheureusement, l’effet voulu échoua. Le client fut ravi du bon goût de pommes de terre croustillantes, et bientôt les croustilles de ce restaurant devinrent un délice pour l’élite qui fréquentait cet endroit de villégiature. Ce fut la naissance de la croustille.D’où vient la croustille?
La naissance de la croustille résulte d’un incident cocasse survenu en 1853, au restaurant Moon’s Lake House, dans l’État de New York.
Tout a débuté un soir d’août quand un client, offensé par le goût trop gras de ses pommes de terre frites, les retourna à la cuisine. Le chef cuisinier, George Crum, de descendance autochtone (d’où l’inspiration du logo Yum Yum), fut également offensé par ce retour et, n’admettant jamais de critique, il décida de se venger. Furieux, il trancha une nouvelle portion de pommes de terre, aussi minces qu’une feuille de papier, les lança dans une friteuse remplie d’huile bouillante et les retira lorsqu’elles furent blondes et croustillantes; puis il les assaisonna joyeusement et servit son plat au client capricieux.
Malheureusement, l’effet voulu échoua. Le client fut ravi du bon goût de pommes de terre croustillantes, et bientôt les croustilles de ce restaurant devinrent un délice pour l’élite qui fréquentait cet endroit de villégiature. Ce fut la naissance de la croustille.
The birth of the potato chip was the result of an amusing incident back in 1853, at the Moon’s Lake House restaurant in the State of New York.
It all began one August night when a customer, offended by the greasy taste of his french-fried potatoes, sent them back to the kitchen. Chef George Crum, who was of Native American descent (which inspired the Yum Yum logo), was equally offended by this return. Averse to criticism, Crum decided to seek revenge and furiously chopped up a new batch of potatoes. Slicing them as thin as paper, he threw them in a boiling hot oil-filled fryer and removed them once crisp and golden. He then seasoned them heavily and served his dish to the picky patron.
Unfortunately, the desired effect has not obtained. Instead, the customer was delighted with the delicious taste of crunchy potatoes, and before long the resort’s chips became a treat enjoyed by the upscale clientele that frequented this holiday destination. And so the potato chip was born.

Yum Yum quality

FSSC 22000 :2010 (Food Safety System Certification)

In order to meet new requirements and because of the special relationship with our valued customers, the sales and marketing departments, in conjunction with the other departments, are actively involved in the accreditation process. In this manner, Yum Yum Chips has once again, demonstrated its avant-garde mentality and commitment to total quality control.

To meet the demands of the Jewish community, all Yum Yum products are certified kosher (Montreal Kosher).

Yum Yum chips only uses Canola Oil for cooking its chips and snacks, an oil free of trans fats, low in saturated fat and a source of alpha linolenic acid (a polyunsaturated fatty acid of the omega-3 group).


Accomplishments

Yum Yum chip is proud of its achievements that have influenced the entire chip industry in Canada. Its ability to innovate by creating new flavors of potato chips and aggressive marketing, made the Yum Yum brand so popular among consumers today.

1959

First production of Regular and BBQ potato chips as well as the famous Cheese sticks.

1965

First production of Butter popcorn and Pink popcorn.

1966

Market launch of new flavor unknown in Canada: Salt & Vinegar. Launch of the Bacon flavor that year.

1978

Development of a new secret recipe: Seasoned flavor ("All dressed"). It is in Louis de Gonzague’s office that the recipe was invented, after having the crazy idea to mix all the flavors together!

1980

Market launches of flavors Cucumber & Onion and Sour Cream & Onion.

1981

Market launch of the Onion rings.

1985

Yum Yum chips is the first company in Canada to market a "light chip" line, in Regular, BBQ and Garden vegetable flavors, responding to a growing need of consumers becoming increasingly conscious of their diet.

1988

Introduction of Seafood and Bacon & Maple flavor.

1993

Introduction of the tortillas Cha-Cha's line.

1995

Market launch of the wavy line of chips sold under the name "Ripplets".

1996

Market launch of Fries and Corn Puffs

2004

Market launch of the new vegetable chips under the brand name VIVA. Yum Yum chips is the largest producer of such products in Canada. In the same year, Yum Yum chips was the first manufacturer in the Canadian market to offer a range of "0 Trans Fat" chips

2005

Growth spurt for the VIVA line with two new flavors: Pesto and Sundried Tomatoes & Basil. Market launch of the "Party Mix".

2007

Launch of the flavor Herbes de Provence in the VIVA line. Introduction of intense flavors of Chili and Habanero chips as well as Garlic & Onion in the Ripplets.

2008

Extension of the VIVA line with Omega-3 flaxseed chips. This line is no longer on the market. Seasonal product introduction for "Western" flavor in the Ripplets line.

2009

Market launch for new product line: the Old Style kettle cooked chips in 3 flavors: Jalapeno, Sea Salt and Mesquite BBQ.

2010

Available for Sugar shack time, Yum Yum chips launched new flavor in its Old Style kettle cooked chips line: Bacon & Maple.

2011

Market launch of a new flavour in the Old Style kettle cooked chips line: Sea Salt & Malt Vinegar. Introduction of new flavour Creamy Dill Pickle.

2013

A new launch for VIVA, a 5 veggie stick! A Vintage, 400g Party size format launched. Yum Yum on Facebook

2014

Launch of our Spicy Cheese Sticks and our Wavy Sriracha